KAIYI Enters New Phase of Global Expansion
2026 Global Business Conference Highlights Deeper Regional Market Strategy and Product Execution

On April 28, the 2026 KAIYI Global Business Conference concluded in Yibin, marking a new stage in the company’s international development. KAIYI’s global strategy is now transitioning from broad market expansion to a phase of deeper regional market penetration.
“2026 will be a critical year in shaping our position in global markets over the next five years,” said Jiang Sheng, Deputy General Manager of KAIYI Auto, during the conference. He noted that the company will adopt a sales-driven approach, strengthening both its product portfolio and operational capabilities, while accelerating its transformation from a trade-oriented business into a truly global automotive company.
Product Strategy: Differentiated Regional Deployment
As KAIYI enters this new phase, it is placing greater emphasis on tailoring its product strategy to regional market needs.
During media briefings at the conference, KAIYI outlined a “multi-powertrain, region-focused” approach. The company will advance multiple powertrain solutions simultaneously—including internal combustion engine (ICE), battery electric vehicle (BEV), and plug-in hybrid electric vehicle (PHEV)—while further strengthening the presence of new energy vehicles in key markets.
Regionally, product deployment will be customized based on local energy structures, regulatory environments, and customer preferences. In …





